Guest speaker Jason Browne
Our October 17 lunch at Seascape had 22 members in person
President Nelson ran the meeting.
We again did not have Under The Influence and so the welcome song was a recorded sing along
Dr. Art’s thought for the day: Happiness is having happy family in another city.
Rich told a very funny G rated joke about a kid outsmarting the local barber on financial transactions.
Please contact Nelson about volunteering to help with the holiday light display at the fairgrounds. We always put on one of the best displays. It’s also a lot of fun.
Doug D is coordinating the fundraising for Rotary Intl. Please Donate!!!!
There is a $25 minimum
Our goal, which we have achieved regularly, is Every Rotarian Every Year.
Don’t make us sic our enforcer on you
Give your checks to Doug or Julie or donate online
Remember- half of that money comes back to us in 3 years in DDF (District Designated Funds).
Detective Lowry quizzed us about connectivity in California as a whole compared to Capitola
We learned (or knew): Capitola has 2.2 people per household compared to a statewide average of 2.5. Not sure where the other .3 of persons are.
23 percent of Capitolists work from home
93 per cent are on line
The city council has a Facebook page with 20,000 followers; that’s far more than the number of residents- about 7,500
Even though Aptos is an unincorporated area, 27,000 people follow Aptosia, the Aptos website.
Our guest speaker was Jason Browne coming to us live from State College PA via Zoom His presentation was about social media for Rotary. He had several strategies for using social media for building Rotary.
He posed the rhetorical question: What is the audience you are looking for? We were stumped.... Suggestions: young people with spare time, money, and the donation gene.
Jack commented that he was not fond of social media because it took too much effort to“get above the noise.” That was met with murmured agreement. Jason had some suggestions for minimizing that. For example, Facebook can be limited to Rotary.
He also had some suggestions for easy ways to help get the message out about Rotary in general and our club functions locally: Posting and reposting; liking posts, making comments; liking the club Facebook page and sharing it with friends; get spouses to like the Rotary posts and page; ask our guest speakers to like our Facebook page. (Jason did it right then.)
Tech expert Paul Duren described his ideas for targeted reaching. He studies algorithms for visibility on LinkedIn and obviously really knows his stuff
Karen would have won the raffle.